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Marketing :a guide to the fundamentals
Includes index.; Marketing in context -- Marketing realities -- "Product" considerations -- Pricing policy and tactics -- Market research : reducing the risk -- Routes to market : distribution channels and methodology -- Marketing strategy -- Marketing planning -- Co-ordination and control -- Influencing buyer behaviour -- Marketing communications : the detail -- Personal persuasive influences.; "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher.;
Ketersediaan
| HD120497 | 658.8 FOR m C. 1 | Perpustakaan Pusat UIN Walisongo | Tersedia namun tidak untuk dipinjamkan - No Loan |
| HD120498 | 658.8 FOR m | Perpustakaan Pusat UIN Walisongo | Tersedia |
Informasi Detail
- Judul Seri
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- No. Panggil
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658.8 FOR m
- Penerbit
- New York : : Bloomberg Press,., 2009
- Deskripsi Fisik
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230 p. : ill. ; 22 cm.
- Bahasa
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English
- ISBN/ISSN
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1576603296 (alk. pap
- Klasifikasi
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658.8
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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- Edisi
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- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
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