Copywriting : retorika iklan dan storytelling, teori dan teknik menulis naskah iklan
Periklanan : manajemen, kiat dan strategi
Komunikasi pemasaran terpadu dalam periklanan dan promisi = Integrated marketing communication in advertising and promotion
Advertising and promotion an integrated marketing communications perspective
Advertising and IMC: principles and practice
Dasar-dasar periklanan
Pengantar public relations: teori dan praktek