Winning sales letters--from prospect to close
No. Panggil | 658.8 ALL w |
Pengarang | Allora, Ralph,; |
Tempat Terbit | New York : |
Penerbit | McGraw-Hill |
Tahun Terbit | 2010 |
Subject | Selling.; Penjualan; Manajemen Distribusi; Sales letters.; Electronic mail messages.; |
Klasifikasi | 658.8 |
Abstrak/Catatan | Includes index.; The essentials : sound letter structure -- Letter-perfect rules -- Deal-makers -- The art of text and e-mail -- Writing for each sales stage -- The cheat sheet : an English refresher -- Sample letters.; |