What to say when things get tough :business communication strategies for winning people over when they're angry, worried and suspicious of everything you say
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No. Panggil
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658.45 GRE w
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Pengarang
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Greenberger, Leonard S.;
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Tempat Terbit
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New York
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Penerbit
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McGraw-Hill
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Tahun Terbit
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2013
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Subject
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Business communication.; Communication; Truthfulness and falsehood.;
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Klasifikasi
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658.45
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Abstrak/Catatan
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Includes bibliographical references and index.; Foreword -- Introduction -- The science behind the art -- Laying the foundation -- The lost art of storytelling -- Real v. perceived risk or why we drive -- The code for trust and credibility -- Non-verbal messages -- Credibility gender gap -- Mastering the media -- Avoiding and escaping traps -- The can response -- Conclusion -- Acknowledgements -- Bibliography.;
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