We first :how brands and consumers use social media to build a better world
Includes bibliographical references and index.; Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.;
Ketersediaan
| AC110505 | 658.8 Mai | Perpustakaan Pusat UIN Walisongo | Tersedia |
Informasi Detail
- Judul Seri
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-
- No. Panggil
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658.8 Mai
- Penerbit
- New York : : Palgrave Macmillan,., 2011
- Deskripsi Fisik
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250 halaman : 25 cm.
- Bahasa
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English
- ISBN/ISSN
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9780230110267
- Klasifikasi
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658.8
- Tipe Isi
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text
- Tipe Media
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unmediated
- Tipe Pembawa
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volume
- Edisi
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-
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Simon Mainwaring
Versi lain/terkait
Tidak tersedia versi lain
Lampiran Berkas
Tidak Ada Data
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