A branded world :adventures in public relations and the creation of superbrands
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No. Panggil | 659.2 Lev b |
Pengarang | Levine, Michael,; |
Tempat Terbit | Hoboken, N.J. : |
Penerbit | John Wiley |
Tahun Terbit | 2003 |
Subject | Public Relations; Publisitas; Hubungan Masyarakat; Brand name products; Nama Merk Produk; |
Klasifikasi | 659.2 |
Abstrak/Catatan | Includes bibliographical references (p. 253) and index.; |