We first :how brands and consumers use social media to build a better world
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No. Panggil
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658.8 Mai
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Pengarang
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Mainwaring, Simon.;
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Tempat Terbit
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New York :
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Penerbit
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Palgrave Macmillan,
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Tahun Terbit
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2011
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Subject
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Kapitalisme; Social responsibility of business.; Capitalism.; Social media; Branding (Marketing); Internet marketing.; CSR;
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Klasifikasi
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658.8
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Abstrak/Catatan
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Includes bibliographical references and index.; Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector.;
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