Manajemen pemasaran jasa : berbasis kompetensi

 lupiyoadi, rambat;

Jakarta : Salemba Empat , 2014

Menjelajahi riset pemasaran buku 2

 Angelica, Diana; Zikmund, William G.; Babin, Barry J.; Kurnia, Hirson;

Jakarta : Salemba Empat , 2013

Marketing management

 Kotler, Philip; Keller, Kevin Lane;

Boston : Pearson , 2016

Marketing research

 Burns, Alvin C.; Bush, Ronald F.; Sinha, Nilanjana;

Edinburgh : Pearson Education , 2014

Principles of marketing

 Kotler, Philip; Armstrong, Gary;

Edinburgh : Pearson Education Limited , 2016

Consumer Behavior eleventh edition

 Schiffman, Leon; Wisenblit, Joseph L.;

Boston : Pearson , 2015

Advertising and promotion an integrated marketing communications perspective

 Belch, George E.; Belch, Michael A.;

New York : McGraw-Hill , 2015

Entrepreneurial marketing : teori dan implementasi

 Zulkarnain;

Yogyakarta : Graha Ilmu , 2014

Manajemen pemasaran : teori dan aplikasi dalam bisnis

 Limakrisna, Nandan; Susilo, Wilhelmus Hary;

Jakarta : Mitra Wacana Media , 2012

Manajemen marketing perhotelan

 Budi, Agung Permana;

Yogyakarta : Andi , 2014

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