Living brands :collaboration + innovation = customer fascination

 Nadeau, Raymond.;

New York : : McGraw-Hill , 2007

Balanced brand :how to balance the stakeholder forces that can make or break your business

 Foley, John,; Kendrick, Julie.;

San Francisco, CA : : Graffiti Pers , 2006

The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

 Knapp, Duane E.;

New York : : McGraw-Hill , 2008

Aspek hukum pendaftaran merk

 Indriyanto, Agung; Yusnita, Irnie Mela;

Jakarta : Rajawali Pers , 2017