Marketing research essentials

 McDaniel, Carl D.; Gates, Roger H.,;

Hoboken, NJ : : John Wiley , 2004

Dasar-dasar riset pemasaran jilid 1

 Churchill, Gilbert A.; Andrianti;

Jakarta : Erlangga , 2005

Online panel research :a data quality perspective

 Callegaro, Mario,; Baker, Reg; Bethlehem, Jelke;

West Sussex, UK : : Wiley , 2014

Menjelajahi riset pemasaran buku 1

 Zikmund, William G.; Babin, Barry J.; Kurnia, Hirson;

Jakarta : Salemba Empat , 2011

Menjelajahi riset pemasaran buku 2

 Angelica, Diana; Zikmund, William G.; Babin, Barry J.; Kurnia, Hirson;

Jakarta : Salemba Empat , 2013

Marketing research

 Burns, Alvin C.; Bush, Ronald F.; Sinha, Nilanjana;

Edinburgh : Pearson Education , 2014