Sell the brand first :how to sell your brand and create lasting customer loyalty

 Stiff, Dan.;

New York : : McGraw-Hill , 2006

Personality not included :why companies lose their authenticity--and how great brands get it back

 Bhargava, Rohit.;

New York : : McGraw-Hill , 2008

We first :how brands and consumers use social media to build a better world

 Mainwaring, Simon.;

New York : : Palgrave Macmillan, , 2011